Why are people using BNPL for groceries now? Apparel orders made up more than 50% of all orders made using BNPL payment methods in 2021, the survey found.Įlectronics, sporting equipment and jewelry accounted for to 11% of all BNPL orders, while everyday BNPL orders, including groceries, accounted for barely 1% of all purchases in 2021.

However, electronic purchases made using BNPL fell by 14%, Adobe found.Īpparel was the largest category that consumers used BNPL for from 2019 to 2021, according to a separate survey released by the Consumer Financial Protection Bureau last September. Other categories were also popular for people buying now and paying later: Home furnishing purchases grew by 38% in the first two months of 2023 over last year, and apparel purchases grew by 8%. Online grocery spending grew by nearly 27% year over year to $8.4 billion in February. This trend may be partly due to the fact that Americans are simply spending more money on groceries online. The overall rise in BNPL online orders, meanwhile, grew by 10% over the same period, and overall online BNPL revenue fell by 19%, meaning the average dollar amount for each order fell.

In the first two months of 2023, the share of online grocery orders made using buy now, pay later grew by 40% compared with the same period a year ago, according to new data released by Adobe Analytics this week.

Buy now pay later groceries